In this day and age, so many people now have access to computes and the internet, and they are using it a variety of ways for so many different things. Even my grandfather, who can barely work a microwave, now sends emails and “googles.” After witnessing this, I think it’s pretty safe to say that if you have access to a computer and the internet, you’ve “googled” at least once in your life. My mother, who is the furthest thing from computer savvy that you will ever get, now consults Google almost every time someone asks her a question.
Don’t get me wrong, I am a big Google advocate myself. I think being able to have search engines that spit out tons of information on any topic imaginable, right at our fingertips, is an amazing tool. It always makes we wonder, what the heck did we do before the internet? But I think the thing we forget when we’re typing in a new Google search we are leaving behind a trace. Most search engines keep a log of exactly what words and or phrases are put into those search engine boxes. Many of the big companies use it for marketing and research tools. Therefore, they are essentially getting information from and about us, without us ever even knowing about it. But where does it stop? How much information about us can be accessed by the public every time we search?
The internet is supposed to be “anonymous,” because when we enter things in our search engines (if it is not tagged with our names) we cannot be immediately identified. But the key word to remember is immediately. I think it is safe to say that NOTHING that is on the internet is ever anonymous. Nor can it ever be erased. Once something is put out on the internet, it is out there, in some form or another, forever. And thus, that information can be obtained by anyone who can do a little digging. Just recently, AOL released three months’ worth of users’ search information data and made it accessible to the public. 650,000 AOL users were not personally identified in the data, but the logs contained enough information that their identity could be tracked down (Hafner). Although after the incident AOL withdrew the data, it didn’t matter. Once information is out there, it is there to stay and can be traced. If it’s downloaded, it cannot be erased from the internet and can be found again.
After reading Hafner’s article, I do not really agree with people’s personal information being taken and analyzed through search engines, but I also realized, what can we do about it? This technology is not going anywhere, and it is only going to get bigger. I’m sure it helps marketers and other researchers obtain valuable information, but what about when it comes to social security numbers, or credit card numbers and bank information? It is a scary thought to think that this stuff is all in computers, because it can be searched and found relatively easily. And what happens when it falls into the wrong hands? Filtering and security systems have been developed over the past couple of years to help put a stop to identity theft and such. And while that has helped, I think the ultimate solution is that the internet users have to be aware of what they are putting on the internet. With this ongoing burst of technology and accessibility, most of us don’t think twice when using this technology. But we have to remember that with such a powerful tool comes very big responsibility. There is not a lot of privacy that still exists out there today, so we must be very careful about how we are using the internet and the information that we are putting out there. I’ll have to remember to tell my grandpa.
Hafner, K. (2006, August 23). Researchers yearn to use AOL logs, but they hesitate. New York Times.